The A to Z Of Positivity !!! (Updated 08/2021)

FTMS NEW NORMAL NOW (NNN) - PART 1 & 2 & 3 OF 3.

Attribute Selling - ABS Personalize way of bundling/unbundling hotels services

Bubble Buddy - Travel with close contacts with negative covid19 test results.

Contactless - From guest check-in to check-out with use of mobile apps and technology.

Direct Bookings - Drive reservations to own website and realize higher proportion of profits.

E-Marketing - Create blogs to nurture relationships in your community and with potential guests.

Franchise - Hotel branding will escalate operating standards and affiliation to a larger market share.

GOR - Gross Operating Revenue remains a critical benchmark of hotel performance.

Hybrid - Meetings and events moving towards one participating group on-site and another at a remote location.

Influencers - Marketing using experts on social media with endorsements and product placements.

Jobs - Recruitment almost entirely digital under continued pandemic protocols.

Knowledge - Abundant online courses available with many which comes with no fees.

Leadership - Skill as important as Management skills as organization identify with diversity.

Marketing - Social media continue to dominate with eye on mobility & remote working locations.

New Normal - Be an agent for change as the global business environment continue to evolve.

Occupancy - Important component in budget planning for RevPOR (Revenue Per Occupied Room) in hand with RevPAR (Revenue Per Available Room).

Performance Test - Franchised brands subjected to critical performance evaluation by Owners.

Quarantine - Source of alternate income for hotels during the downturn of business.

Refunds - Flexible cancellation policies into the future eventually being a normal policy.

SEO - Search Engine Optimization essential tool for online presence.

Technology - Business must invest for the contactless future.

Unique - Highlight the selling points in a crowded market.

Vaccine - Digital certificates part of travel checklist.

Webinar - Hybrid play it's industry dominant role.

X-Axis - Timeline of measurable global recovery.

Yield - Budgets will reflect revenues versus GOP.

Zoom - Part and parcel of business connectivity.